Twitter Will Soon Start Showing Targeted Ads Based On User Account Information, Browsing History

Another step ahead for Twitter in its bid to step up the pace with advertising on its platform: today the company announced that it would soon start "experimenting" with ways of making ads more "useful" by matching ads more closely to users on Twitter using retargeting technology. Retargeting will rely on a browser cookie ID that gets matched to Twitter accounts and/or on people from, say, a businesses' mailing list getting matched up with Twitter account names. "Users won?t see more ads on Twitter, but they may see better ones," writes Kevin Weil, senior director of product and revenue for Twitter.

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